Class Information

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Spring 2013

5397 Advertising and Marketing Law - Van Slyke- 38635
Added 7-13-12

Professor(s): Paul  Van Slyke (ADJUNCT)

Credits: 3

Course Areas: Business and Commercial Law 
Intellectual Property and Information Law

Time: 1:00p-2:30p  MW  Location: 211  TU2

Course Outline: Advertising and Marketing Law teaches both the law and commercial perspectives concerning the advertising and marketing to consumers in a survey format that includes treatment of issues from false advertising under the Lanham Act, Federal Trade Commission regulation and enforcement, state attorney general enforcement, consumer class actions, substantiation of advertising claims, Internet advertising, consumer protection, privacy, data protection, trademark law, business torts, constitutional law, copyright law, social media marketing, and several other areas of law that are important to advertising and marketing to consumers.

Course Syllabus:

Course Notes: This course will be taught by new adjunct professor, Paul Van Slyke.  

Prerequisites:  

First Day Assignments: Introduction: Why Regulate?
Preface, and Chapter 1, and Chapter 2, pp. 1-20

Final Exam Schedule: 05/03 1-4pm  211 TU2     

This course will have:
Exam:
Paper:

Satisfies Senior Upper Level Writing Requirement: No

Experiential Course Type:

Bar Course:

DistanceEd ABA:

Pass-Fail Student Election: