5397 Advertising and Marketing Law - Van Slyke- 38635
Paul Van Slyke (ADJUNCT)
Course Areas: Business and Commercial Law
Intellectual Property and Information Law
Time: 1:00p-2:30p MWLocation: 211 TU2
Course Outline: Advertising and Marketing Law teaches both the law and commercial perspectives concerning the advertising and marketing to consumers in a survey format that includes treatment of issues from false advertising under the Lanham Act, Federal Trade Commission regulation and enforcement, state attorney general enforcement, consumer class actions, substantiation of advertising claims, Internet advertising, consumer protection, privacy, data protection, trademark law, business torts, constitutional law, copyright law, social media marketing, and several other areas of law that are important to advertising and marketing to consumers.
Course Notes: This course will be taught by new adjunct professor, Paul Van Slyke.
First Day Assignments: Introduction: Why Regulate?
Preface, and Chapter 1, and Chapter 2, pp. 1-20
Final Exam Schedule: 05/03 1-4pm 211 TU2
This course will have:
Satisfies Skills Course Requirement: No
Satisfies Senior Writing Requirement: No