Experts say storytelling crucial for successful advocacy
Nov. 8, 2013 – The University of Houston Law Center presented The Art and Science of Persuasive Advocacy as part of its alumni free CLE series last Friday. Advocacy experts say understanding the science of the brain and how persuasion techniques influence the neural process are key elements to winning cases. Successful advocacy depends on knowing the underlying emotional perspective within a logical argument.
The CLE program featured Jim Perdue, Jr. speaking on the neuroscience of persuasion. Jim Perdue, Sr. also spoke on the impact of stories and how they can be used to persuade a jury.
Ellen Finlay, owner and president of Jury Focus, and actress and performance coach, Carolyn Johnson, also participated as panelists.
Before the event, Blakely Advocacy Institute Director Jim Lawrence announced the creation of a storytelling at trial competition sponsored by Perdue & Kidd in honor of Perdue Sr.
"I have a birthday coming up this month," Perdue Sr. said. "I guess this is my early birthday present."
Perdue, Sr. serves as an adjunct professor at the Law Center teaching courses on the art of courtroom storytelling. He practices at Perdue & KIdd, a plaintiffs firm founded by his son. Perdue, Jr. graduated from the Law Center in 1993.
Interim Dean Richard M. Alderman began the event noting the Law Center plans to provide alumni with more free CLE next year.
From left: Jim Perdue, Jr., Jim Perdue, Sr., Interim Dean Richard M. Alderman, and Blakely Advocacy Institute Director Jim Lawrence.
Jim Lawrence announces the creation of a storytelling at trial competition in honor of Jim Perdue, Sr.