Selection of a Lawyer: Advertising

EC 2-9.

Competitive advertising which is extravagant, artful, and self-laudatory could mislead the layman. Furthermore, it would inevitably produce unrealistic expectations in particular cases and bring about distrust of the law and lawyers. Thus, public confidence in our legal system would be impaired by such advertisements of professional services. The attorney-client relationship is personal and unique and should not be established as the result of pressures and deceptions. History has demonstrated that public confidence in the legal system is best preserved by strict, self-imposed controls over, rather than by unlimited, advertising.

Amended by Board of Directors of the State Bar of Texas March 26, 1982.