OPINION 322
October 1966

ADVERTISING HOLIDAY GREETINGS TO THE PUBLIC BY LAWYERS THROUGH RADIO SPOT ANNOUNCEMENTS, NEWSPAPER ADVERTISEMENTS AND CIRCULARS. It is unethical for an attorney to extend holiday greetings to the general public by radio spot announcements, newspaper advertisements, circulars or other advertising media.

Canon 24.

Question

Is it unethical for an attorney to extend holiday greetings to the general public by radio spot announcements, newspaper advertisements, circulars or other advertising media?

Opinion

Holiday greetings extended by an attorney to the general public through radio spot announcements, newspaper advertisements, circulars or other advertising media have no apparent purpose except advertising and solicitation and clearly violate Canon 24. It makes no difference whether an attorney merely states his name or further identifies himself as a lawyer; in either case, the obvious purpose is to advertise the lawyer, at least indirectly, and thereby seek professional employment. (8-0.)